Why You Can’t Trust Yourself
Even when you think you know for sure, think again.
Bertrand
Russell famously said, “The whole problem with the world is that fools
and fanatics are so certain of themselves and wiser people so full of
doubts.”
Over the years, I’ve hammered on the importance of becoming comfortable with uncertainty and ambiguity, in questioning all of your most cherished beliefs and dreams, on practicing skepticism, and doubting everything, most importantly yourself.
Throughout these posts, I’ve hinted at the fact that our brains are
fundamentally unreliable, that we really have no clue what we’re talking
about, even when we think we do, and so on.
But I’ve never given concrete examples or explanations. Well,
here they are. Eight reasons you can’t trust yourself, as demonstrated
by psychology.
1. You Are Biased and Selfish Without Realizing It
There’s a thing in psychology called the Actor-Observer Bias and it basically says that we’re all assholes.
For example, if you’re at an intersection and somebody else runs
a red light, you will probably think they’re a selfish, inconsiderate
scumbag putting the rest of the drivers in danger just to shave a couple
seconds off their drive.
On the other hand, if you are the one who runs the red
light, you’ll come to all sorts of conclusions about how it’s an
innocent mistake, how the tree was blocking your view, and how running a
red light never really hurt anybody.
Same action, but when someone else does it they’re a horrible person; when you do it, it’s an honest mistake.
We all do this. And we especially do it in situations of
conflict. When people talk about someone who pissed them off for one
reason or another, they invariably describe the other person’s actions
as senseless, reprehensible, and motivated by a malicious intent to
inflict suffering.1
However, when people talk about times when they inflicted harm on someone else, as you might suspect, they can come up with all sorts of reasons about how their actions
were reasonable and justified. The way they see it, they had no choice
to do what they did. They see the harm experienced by the other person
as minor and they think that being blamed for causing it is unjust and
unreasonable.
Both views can’t be right. In fact, both views are wrong.
Follow-up studies by psychologists found that both perpetrators and the
victims distort the facts of a situation to fit their respective
narratives.
Steven Pinker refers to this as the “Moralization Gap.”2
It means that whenever a conflict is present, we overestimate our own
good intentions and underestimate the intentions of others. This then
creates a downward spiral where we believe others deserve more severe punishment and we deserve less severe punishment.
This is all unconscious, of course. People, while doing this,
think they’re being completely reasonable and objective. But they’re
not.
2. You Don’t Have A Clue about What Makes You Happy (or Miserable)
In his book Stumbling on Happiness,
Harvard psychologist Daniel Gilbert shows us that we suck at
remembering how something made us feel in the past and guessing how
something will make us feel in the future.
For instance, if your favorite sports team loses the big
championship game, you feel awful. But it turns out your memory of how
awful you felt doesn’t add up to how bad you felt at the time. In fact,
you tend to remember bad things being much worse than they actually were
and good things being much better than they actually were.
Similarly with projecting into the future, we overestimate how happy good things will make us feel and how unhappy bad things will make us feel. In fact, we’re often not even aware of how we’re actually feeling in the present moment.
This is just yet another argument for not pursuing happiness for its own sake.
All the data indicate that we don’t even know what happiness is, nor
are we able to control what we do with it if we actually achieve it.
3. You Are Easily Manipulated Into Making Bad Decisions
You ever run into those people on the street downtown handing
out “free” pamphlets or books, and then as soon as you take one, they
stop you and start asking you to join this thing or that thing or to
give them money for their cause? You know how it makes you feel all
awkward and uncomfortable because you want to say ‘no’ but they just
gave you this thing for free and you don’t want to be an asshole?
Yeah, that’s on purpose.
It turns out, people’s decision making can be easily manipulated
in a variety of ways, one of which is by giving someone a “gift” before
asking for a favor in return (it makes receiving that favor far more
likely).
Or try this, next time you want to cut in line somewhere, ask
someone if you can cut and give a reason — any reason — just say, “I’m
in a hurry,” or “I’m sick,” and it turns out, according to experiments,
that you’re about 80% more likely to be allowed to cut in line than if
you just ask giving no explanation. The most amazing part: the
explanation doesn’t even have to make sense.3
Behavioral economists have shown that you can easily be “primed”
into favoring one price over another for no rational reason. For
example:
On the left, the price difference seems large and unreasonable.
But add a $50 option and suddenly, the $30 option appears reasonable and
perhaps like a good deal.
Or another example: what if I told you that for $2,000 you could
have a trip to Paris with breakfast included, a trip to Rome with
breakfast included, or a trip to Rome with no breakfast included. It
turns out, by adding the “Rome with no breakfast included” causes more
people to select Rome than Paris. Why? Because compared to Rome with no
breakfast, Rome with breakfast sounds like a great deal and our brains
just forget about Paris altogether.4
4. You Generally Only Use Logic and Reason To Support Your Preexisting Beliefs
Researchers have found that some people with damage to the
visual parts of their brains can still “see” and they don’t even know
it. These people are blind and they’ll tell you they can’t see
their own hand in front of their face. But if you flash a light in front
of them in either their right or left field of vision, they’ll be able
to correctly guess which side it was on more often than not.
And yet, they’ll still tell you it’s an absolute guess.
They don’t have a conscious clue as to which side the light is
on, much less what color your shoes are, but in one sense, they do have
knowledge about where the light is.
This illustrates a funny quirk about the human mind: knowledge and the feeling of knowing that knowledge are two completely separate things.5
And just like these blind people, we can all have knowledge
without the feeling of knowledge. But the opposite is also true: you can feel like you know something even when you actually don’t.
This is basically the foundation for all sorts of biases and logical fallacies. Motivated reasoning and confirmation bias run rampant when we don’t acknowledge the difference between what we actually know and what we just feel like we know.
5. Your Emotions Change Your Perceptions Way More Than You Realize
If you’re like most people, then you tend to make terrible
decisions based on your emotions. Your co-worker makes a joke about your
shoes, you get really upset because those shoes were given to you by
your dying grandma, so you decide, “screw these people” and quit your
job to live on welfare. Not exactly a rational decision.
But wait, it gets worse.
It turns out that just avoiding making important decisions while emotional isn’t good enough. It turns out that emotions influence your decision making
days, weeks or even months later, even after you’ve chilled out and
“analyzed” the situation further. What’s more surprising and more
counterintuitive is that even relatively mild and short-lived emotions
at one point in time can have long-term impacts on your decision making
down the road.6
Let’s say a friend of yours wants to meet up for drinks. But for
some reason, your guard goes up and you start hedging. You don’t want
to commit right away, even though you like this friend and want to hang
out with them. You’re cautious about making firm plans with them but
you’re not sure why.
What you’re forgetting is that you had another friend that was
hot-then-cold with you a long time ago. Nothing major, just someone
being a little flaky for whatever reason a few times. You move on with
your life and forget about it entirely and your friendship with this
friend eventually normalizes.
And yet, it actually made you a little annoyed and a little
hurt. You weren’t rip-shit pissed, but it momentarily upset you, and you
unconsciously filed that emotion away. But now, your vague and mostly
unconscious memory of your flaky friend is causing you to put up your
guard with your new friend, even though it’s an entirely different
person and different situation.
Essentially, you often use memories of the emotions you
had at one point in time as a basis for decisions that you make at
another point in time, possibly months or years later. The thing is, you
do this all the time and you do it unconsciously. Emotions that you
don’t even remember having three years ago could be influencing whether
or not you stay in and watch TV or go out with your friends tonight — or
join a cult.
Speaking of memories …
6. Your Memory Sucks
Elizabeth Loftus is one of the world’s foremost researchers in memory, and she’ll be the first to tell you that your memory sucks.
Basically, she’s found that our memories of past events are
easily altered by other past experiences and/or with new, incorrect
information.7
She was the one who made everyone realize that eyewitness testimony
isn’t really the gold standard people thought it was in courtrooms.8
Loftus and other researchers have found that:
- Not only do our memories of events fade with time, they also become more susceptible to false information as time passes.
- Warning people that their memories might contain false information doesn’t always help eliminate the false information.
- The more empathetic you are, the more likely you are to incorporate false information into your memories.
- Not only is it possible for memories to be altered with false information, it’s possible for entire memories to be planted. We’re especially susceptible to this when family members or other people we trust are the ones planting the memories.
Our memories, therefore, aren’t nearly as reliable as we might
think — even the ones we think we know are right, that we know are true.
In fact, neuroscientists can predict whether or not you will
misremember an event based on your pattern of brain activity when you’re
experiencing it.9 Your shitty memory seems to be built right into your brain’s software in some cases. But why?
At first, this might seem like Mother Nature screwed up when it
comes to human memory. After all, you wouldn’t use a computer that
consistently lost or changed your files after you stopped working on
them.10
But your brain isn’t storing spreadsheets and text files and cat GIFs.
Yes, our memories help us learn from past events which theoretically
helps us make better decisions in the future. But memory actually has
another function that we rarely think about, and it’s a much more
important and much more complex function than simply storing
information.
As humans, we need an identity, a sense of ‘who’ we are, in
order to navigate complex social situations and, really, just to get
shit done most of the time. Our memories help us create our identities
by giving us a story of our past.
In this way, it doesn’t really matter how accurate our memories
are. All that matters is that we have a story of our past in our heads
that creates that part of the sense of who we are, our sense of self.
And rather than using 100% accurate versions of our memories to do this,
it’s actually easier to use fuzzy memories and fill in the details on
the fly in one way or another to fit the version of our ‘selves’ that
we’ve created and come to accept.
Maybe you remember that your brother and his friends used to
pick on you a lot and it really hurt sometimes. To you, this explains
why you’re a bit neurotic and anxious and self-conscious. But maybe it
didn’t hurt you as much you think it did. Maybe when you remember when your brother picked on you, you take the emotions you’re feeling now
and pile them on to those memories — emotions that are neurotic and
anxious and self-conscious — even though those emotions might not have
much to do with your brother picking on you.
Only now, this memory of your brother being mean and making you
feel bad all the time, whether true or not, fits with your identity of a
slightly neurotic, anxious person which, in turn, keeps you from doing
things that might cause embarrassment and more pain in your life.
Essentially, it justifies the strategies you use to get through the day.
And so you might be asking, “Well, Mark, are you saying that
‘who I think I am’ is just a bunch of made up ideas between my ears?”
Yes. Yes I am.
7. ‘You’ Aren’t Who You think You Are
Consider the following for a moment: The way you express and
portray yourself on, say, Facebook probably isn’t exactly the same as
the way you express and portray yourself when you’re “offline.” The way
you act around your grandma is probably pretty different from the way
you act around your friends. You have a “work self” and a “home self”
and a “family self” and an “I’m all alone self” and many other “selves”
that you use to navigate and survive a complex social world.
But which one of these is the “true” you?
You might think that one of these versions of you is more real
than the others, but again, all you’re doing is replaying the
predominant story of “you” in your head, which, as we just saw, is
itself manufactured out of less-than-perfect information.
Over the past couple of decades, social psychologists started to
uncover something that’s hard for a lot of us to accept: that the idea
of a “core self” — an unchanging, permanent “you” — is all an illusion.11
And new research is beginning to uncover how the brain might construct a
sense of self and how psychedelic drugs can temporarily change the
brain to dissolve our sense of self, illustrating just how transient and
illusory our identities really are.12
The irony of all of this, though, is that these fancy
experiments published in fancy books and journals by fancy people with
fancy letters behind their names — yeah, they’re basically saying what
monks have been saying in Eastern philosophical traditions for a few millennia now, and all they had to do was sit in caves and think about nothing for a few years.13
In the West, the idea of the individual self is so central to so many of our cultural institutions — not to mention the advertising industry
— and we’re so caught up in “figuring out” who we are that we rarely
stop long enough to consider whether or not it’s even a useful concept
to begin with. Perhaps the idea of our “identity” or “finding yourself”
hinders us just as much as it helps us. Perhaps it confines us in more
ways than it frees us. Of course, it’s useful to know what you want or
what you enjoy, but you can still pursue dreams and goals without relying on such a rigid concept of yourself.
Or, as the great philosopher Bruce Lee once put it:
8. Your Physical Experience of the World Isn’t Even That Real
You have an incredibly complex nervous system that is constantly
sending information to your brain. By some estimates, your sensory
systems — sight, touch, smell, hearing, taste, and balance — send
approximately 11 million bits of information to your brain every second.14
But even this is an unfathomably, infinitesimally small slice of
the physical realm around you. The light we’re able to see is a
laughably small band of the electromagnetic spectrum.
Birds and insects can see parts of it that we can’t. Dogs can hear and
smell things that we don’t even know exist. Our nervous systems aren’t
really data collection machines so much as data filtering machines.
On top of all of that, your conscious mind only seems to be able
to handle about 60 bits of information per second when you’re engaged
in “intelligent” activities (reading, playing an instrument, etc.).15
So, at best, you’re only consciously aware of about 0.000005454%
of the already heavily modified information that your brain is
receiving every single second you’re awake.
To put that in perspective, imagine that for every word you’ve
seen and read in this article, there are 536,303,630 other words that
were written but you cannot see.
That’s basically how we’re each going through life every single day.
Footnotes
- See Roy Baumeister and Aaron Beck’s Evil: Inside Human Violence and Cruelty.↵
- See: The Better Angels of Our Nature by Steven Pinker, Chapter 8, to be exact.↵
- These experiments and more explained in Robert Cialdini’s timeless book Influence.↵
- This is a shitty summary of an experiment conducted by Dan Ariely of Duke University, discussed in his excellent book Predictably Irrational.↵
- In fact, your brain has completely independent processes for each of these and both function independently of logic and reason. See Dr. Robert Burton’s book On Being Certain: Believing You Are Right Even When You’re Not.↵
- Andrade, E. B., & Ariely, D. (2009). The enduring impact of transient emotions on decision making. Organizational Behavior and Human Decision Processes, 109(1), 1–8.↵
- Loftus, E. F. (2005). Planting misinformation in the human mind: A 30-year investigation of the malleability of memory. Learning & Memory, 12(4), 361–366.↵
- She’s also a controversial figure for her work in revealing that repressed memories are sometimes false. She was one of the first to come out with skeptical criticism of a lot of therapists in the 1990s when it was all the rage for them to dredge up (and sometimes plant) repressed memories of childhood abuse and trauma in their patients.↵
- Okado, Y., & Stark, C. E. (2005). Neural activity during encoding predicts false memories created by misinformation. Learning & Memory, 12(1), 3–11.↵
- Although, I guess that’s kind of what we do with every new Windows update that comes out.↵
- See Bruce Hood’s The Self Illusion: How the Social Brain Creates Identity.↵
- Tagliazucchi, E., Roseman, L., Kaelen, M., Orban, C., Muthukumaraswamy, S. D., Murphy, K., … Carhart-Harris, R. (2016). Increased Global Functional Connectivity Correlates with LSD-Induced Ego Dissolution. Current Biology.↵
- Much harder than it sounds, but you don’t need a PhD to do it.↵
- Estimates vary wildly, but nearly all of them are in the tens to hundreds of millions of bits per second. The point is, it’s a lot.↵
- Technology Review | New Measure of Human Brain Processing Speed.↵
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